Gucci Bloom EDP

Gucci Bloom Eau de Parfum: A Floral Tribute to Authentic Femininity

Launched in 2017, Gucci Bloom Eau de Parfum is a captivating fragrance that celebrates the authenticity, vitality, and diversity of women. Created by master perfumer Alberto Morillas under the creative direction of Alessandro Michele, this rich white floral scent is a tribute to the modern woman who embraces her individuality and expresses herself with confidence.

A Symphony of Floral Notes:

Bloom opens with a unique and intriguing Rangoon Creeper accord, a flower that changes color when it blooms, creating a powdery and floral top note. This is followed by a heart of natural tuberose absolute and jasmine bud extract, two delicate white floral notes that radiate with natural elegance and depth. The base notes of orris concrete and sandalwood add a touch of earthiness and warmth, creating a lingering trail that is both sensual and sophisticated.

The fragrance is designed to unfold like its name, capturing the essence of a thriving garden filled with an abundance of flowers. The result is a rich and intoxicating scent that is both feminine and empowering, inviting you to embrace your own unique beauty and individuality.

A Timeless Bottle Design:

Gucci Bloom is housed in a vintage-inspired square bottle made of lacquered porcelain. The soft pink hue of the bottle echoes the delicate femininity of the fragrance, while the minimalist label and black Herbarium pattern add a touch of sophistication. The overall design is a testament to the brand's commitment to timeless elegance and modern aesthetics.

The Commercial:

The television commercial for Gucci Bloom, directed by Glen Luchford, features a diverse group of women, including actress Dakota Johnson, model Hari Nef, and artist Petra Collins. The ad, set in a lush and vibrant garden, celebrates the individuality and natural beauty of women, reflecting the fragrance's message of empowerment and self-expression.

A Fragrance for the Modern Woman:

Gucci Bloom Eau de Parfum is a fragrance for the modern woman who is confident, independent, and unafraid to embrace her unique beauty. Its rich and captivating aroma is a celebration of femininity in all its forms, a scent that empowers women to be their authentic selves and embrace their individuality.