DIOR Higher EDT

Dior Higher Eau de Toilette: A Refreshing Burst of Optimism and Energy

Launched in 2001, Dior Higher Eau de Toilette is a vibrant and invigorating fragrance that embodies the modern man's adventurous spirit and boundless optimism. Created by perfumers Olivier Gillotin and Olivier Pescheux, this aromatic woody scent is a harmonious blend of fresh, spicy, and woody notes, creating a captivating olfactory experience that is both uplifting and energizing.

A Symphony of Freshness and Optimism:

Higher opens with a burst of juicy and invigorating pear, a fruit known for its sweetness and refreshing aroma. This playful and optimistic top note is complemented by the aromatic freshness of basil, adding a touch of green and herbal complexity. A hint of citrusy lemon further enhances the fragrance's vibrant character, creating a bright and energetic introduction that instantly awakens the senses.

The heart notes reveal a captivating blend of cypress, rosemary, cardamom, and pepper. Cypress, a woody and slightly smoky note, adds a touch of sophistication and warmth. Rosemary, an aromatic herb with a camphor-like aroma, brings a touch of invigoration and freshness. Cardamom, a warm and spicy note, adds depth and complexity, while pepper adds a subtle spiciness. This harmonious blend of notes creates a warm and inviting heart that is both invigorating and comforting.

The base notes of Higher are a sensual and masculine blend of cedar and musk. Cedar, with its woody and comforting aroma, provides a grounding foundation that balances the sweetness of the other notes. Musk, a clean and sensual note, enhances the fragrance's longevity and creates a lingering trail of warmth and confidence.

A Bottle of Modern Elegance:

Higher is housed in a sleek and minimalist bottle that reflects the fragrance's modern and sophisticated character. The bottle's design is simple yet striking, with clean lines and a transparent glass body that allows the pale green hue of the perfume to shine through. The silver cap and embossed Dior logo add a touch of luxury and refinement.

The Commercial:

The television commercial for Higher, directed by Wong Kar-wai, features a man leaping through the air with a mesmerizing cityscape in the background. This captivating visual, coupled with the tagline "Higher," perfectly captures the fragrance's message of aspiration and boundless optimism.

A Fragrance for the Modern Man:

Dior Higher Eau de Toilette is a fragrance for the modern man who is confident, adventurous, and always striving for more. Its fresh and invigorating aroma is perfect for everyday wear, adding a touch of optimism and energy to any occasion. Whether you're heading to the office, enjoying a weekend getaway, or simply want to feel refreshed and confident, Higher is a fragrance that will elevate your mood and inspire you to reach new heights.